Jakarta, 11 August 2022 – After two years of absence due to the pandemic, the halal product and sharia industry business event, the Indonesia Muslim Lifestyle Festival (Muslim Life Fest), is ready to be held at the Indonesia Convention Exhibition BSD (ICE BSD) on August 26-28, 2022.
Carrying the theme # mutual support, the Muslim Life Fest event will be attended by 298 exhibitors from 12 categories, both from Jabodetabek and other regions. In an area of 10,000 m2, these hundreds of tenants are ready to display various needs for halal and Islamic products, ranging from Modest fashion, Islamic education, Hobbies and communities, Islamic book & publisher, Halal travel, Thibbun nabawi herbs, Beauty & Pharmaceutical to the Safe Halal Culinary Zone. & Healthy (KHAS).
Different from before, the holding of the Muslim Life Fest this time presents Muslim Life Trade which is a special zone for the export trade of halal products to a number of countries. In today's press conference, General Chairperson of the Indonesian Muslim Entrepreneurs Community (KPMI) Rachmat Marpaung said, it has been confirmed that as many as 650 buyers from various countries including Bahrain, Pakistan, Japan, Malaysia are ready to cooperate with business players for halal products presented at the Muslim Life Fest. .
“They are enthusiastic about Indonesian agricultural products, such as coffee, pepper, cloves and other agricultural products. Because it's still a pandemic, business matchmaking, it is more dynamic, can be done online and offline. We continue to collect data on the needs of buyers and the readiness of our producers and meet the needs of buyers," said Rachmat.
The organizers facilitate "business matchmaking" between sellers and buyers to get to know each other, network, negotiate and transact. Therefore, during the first two days, Muslim Life Trade was not open to the public, while the third day of the exhibition was open to the public.
"The opportunity for halal products in foreign countries is very large. KPMI seeks to bridge all members to recognize the potential of the export market for halal products, and to increase the capacity of business actors so that they are ready to meet the needs of foreign markets.,” said Rachmat Sutarnas Marpaung, Chair of the Indonesian Muslim Entrepreneurs Community (KPMI).
Rachmat Marpaung is optimistic that this Muslim Life Trade event can be the forerunner to realizing Indonesia as the largest producer of halal products in the world. Therefore, on the occasion of this event, we will offer a number of buyers who are present to go around to see firsthand the potential of the waste processing industry, coffee plantations and agriculture in Bali. This is also at the same time to revive tourism in Bali, he said.
“KPMI continues to provide assistance and education related to product quality and export marketing, with one of them building a Joint Halal Product House, where all potential halal products can be produced in an integrated factory area with guaranteed quality, not only from halal but also standardized certification. such as ISO 20200. In the near future, we will try to implement it in the Modern Halal Industrial Estate (KIH) in Cikande, Banten, “said Rachmat Marpaung.
Muslim Life Fest and Muslim Life Trade received support from various parties, including the National Committee for Sharia Economics and Finance (KNEKS), the Coordinating Ministry for the Economy, Bank Indonesia (BI) and the Halal Product Guarantee Agency (BPJPH). This exhibition is also part of the road to “Indonesia Sharia Economic Festival (ISEF)” 2022 event.
“KNEKS supports KPMI's initiative to organize this event. Besides being able to help move the wheels of business for the halal industry business actors, it can also help efforts to increase exports of Indonesian halal products to foreign countries as part of efforts to realize Indonesia to become the Center for Halal Product Producers in 2024” said Putu Rahwidhiyasa, Director of Sharia Business and Entrepreneurship, KNEKS Executive Management.
Achmad Iqbal, Deputy Director of Sharia Business Acceleration and Partnership Deputy Director of Sharia Business Acceleration and Partnership, KNEKS in his statement at a press conference today emphasized that Indonesia has made many leaps that have increased Indonesia's ranking in the world halal product market.
Data from The State of The Global Islamic Economy Report 2020-2021 released Indonesia's position which continues to improve. Indonesia is ranked 4th in the global Islamic indicator. “Indonesia has great potential for halal raw materials. The government also has a high commitment and is serious about realizing Indonesia as a world center for producing halal products. This Muslim Life Fest and Muslim Life Trade are one of the efforts to synergize and collaborate between halal product businesses and the sharia industry with the government, which must be fully supported,” explained Achmad Iqbal.
Target 40 thousand visitors
Director of PT Lima Events Indonesia (Lima Events), Deddy Andu, said that this event is expected to be able to revive the people's economy while at the same time inviting participants to rise up, work, produce, and pray again offline through exhibition activities. “Moreover, we have previously held Muslim LifeFair exhibitions in Jakarta and Yogyakarta which are road to Muslim Life Fest exhibitions, where the enthusiasm of the visitors, Alhamdulillah, was extraordinary. We hope that this spirit of mutual support will continue at Muslim Life Fest,” explained Deddy Andu, Director of PT Lima Events Indonesia (Lima Events) as the organizer.
Seeing the enthusiasm of visitors from the previous exhibition, Andu is optimistic that the Muslim Life Fest 2022 activity can attract the attention of 40 thousand visitors.
Because Muslim Life Fest is also enlivened with many interesting activities and activities so that visitors who come can at the same time learn to recognize sharia business and its trend developments and become one of the family time tours. Among them are parenting workshops, Job Fairs, MTQ Contests for Children, Coding Contests for children, Talaqqi Bersanad, Kid's corner, Storytelling, Pony Ride, Wahana Andong, Robotics Class, and many more fun activities with the family that can be found at this exhibition.
Supporting the exhibition as a sponsor of the Muslim Life Fest exhibition, Xendit was present, which is a financial technology company that provides payment solutions and simplifies payment processes for businesses in Indonesia, the Philippines, and Southeast Asia, ranging from MSMEs, startups, e-commerce to large companies.
Muslim Life Fest is the peak event as well as the largest Muslim event held by Five Events together with the Indonesian Muslim Entrepreneurs Community (KPMI). In August 2019, the Indonesia Muslim Life Fest successfully attracted 60 thousand visitors at its first event at the Jakarta Convention Center (JCC).
In 2022, the Muslim LifeFair will be held on a Jakarta regional scale at Istora GBK, Senayan, Jakarta on 25 – 27 March 2022, successfully attracting the attention of 30 thousand visitors and recording transactions of around Rp. 20 billion. Continuing, the Life Fair Yogyakarta exhibition at the Jogja Expo Center Yogyakarta on June 3 – 5 2022 successfully attracted the attention of around 21 thousand visitors. After the Muslim Life Fest at ICE BSD, KPMI and Lima Events are also preparing to hold the Indonesia Muslim LifeFair 2022 in Bandung in early December 2022.
Muslim Life Fest entrance tickets can be ordered through muslimlifeshop.com or Click here.
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