Jakarta, Friday 26 August 2022,
The Indonesia Muslim Lifestyle Festival (Muslim Life Fest) was officially opened today by Dr. Taufik Hidayat, M.Ec, Executive Director, Executive Management of the National Sharia Economic and Finance Committee (KNEKS). The halal product business and sharia industry event organized by Lima Events together with the Indonesian Muslim Entrepreneurs Community (KPMI) will last for three days starting from August 26 – 28, 2022 at the Indonesia Convention Exhibition BSD (ICE BSD).
A number of officials were also present including the Head of the Department of Economics & Sharia Finance, Bank Indonesia, Arief Hartawan. In addition, 21 Ambassadors and Representatives of Friendly Countries including Sudan, Tunisia, Syria, Sri Lanka, Iran, Bahrain, Saudi Arabia, Azerbaijan, Qatar, Singapore, Kuwait, Japan, Lebanon, Libya, Somalia and Mozambique, Pakistan, Egypt, Yemen, Malaysia and Nigeria.
Muslim Life Fest 2022 is the largest Muslim event which is attended by around 300 exhibitors from 12 categories, both from Jabodetabek and other regions. In an area of 10,000 m2, these hundreds of tenants are ready to display various needs for halal and Islamic products, ranging from Modest fashion, Islamic education, Hobbies and communities, Islamic book & publisher, Halal travel, Thibbun nabawi herbs, Beauty & Pharmaceutical to the Halal Safe Culinary Zone. & Healthy (KHAS).
Muslim Life Fest is also enlivened with many interesting activities and activities so that visitors who come can at the same time learn to recognize sharia business and its trend developments and become one of the family time tours. These include parenting workshops, Job Fairs, MTQ Contests for Children, Coding Contests for children, Talaqqi Bersanad, Kid's corner, Storytelling, Pony Ride, Wahana Andong, Robotics Class, and many more fun activities with the family that can be found at this exhibition.
Special Zone for Export Trade of Halal Products
Different from before, for the first time the event was held in conjunction with Muslim Life Trade, an event with the concept of Business to Business (B to B) which aims to increase the scalability of Indonesian halal products to the export market.
As the initiator of Muslim Life Trade, General Chairperson of the Indonesian Muslim Entrepreneurs Community (KPM) Rachmat Marpaung said that he is ready to facilitate more than 150 export-oriented SMEs who have registered with around 650 buyers from 9 countries including Bahrain, Pakistan, Japan, and Malaysia who have signed up for this. invited to get to know each other, network, negotiate and transact through “business matchmaking” which is held in a special zone during the exhibition, both online and offline.
“They are enthusiastic about Indonesian agricultural products, such as coffee, pepper, cloves and other agricultural products. Because it's still in a pandemic atmosphere, implementation business matchmaking this is more dynamic, can be done manually hybrid ywhich is adjusted to the time zone of each country. So that export actors can still be connected with buyers from abroad offline"We have prepared a special zone that is conducive to the needs of buyers," said Rachmat.
Muslim Life Fest and Muslim Life Trade received support from various parties, including the National Committee for Sharia Economics and Finance (KNEKS), Bank Indonesia (BI) and the Halal Product Guarantee Agency (BPJPH). This exhibition is also part of the road to “Indonesia Sharia Economic Festival (ISEF)” 2022 event.
“KNEKS supports KPMI's initiative to organize this event. Besides being able to help move the wheels of business for the halal industry business players, it can also help efforts to increase exports of Indonesian halal products to foreign countries as part of efforts to make Indonesia become a Halal Product Producer Center in 2024," said Putu Rahwidhiyasa, Director of Sharia Business and Entrepreneurship, KNEKS Executive Management.
Based on data from the OIC Economic Outlook 2020, among OIC member countries, Indonesia is the fifth largest exporter with a proportion of 9.3 percent. With the available resources, Putu is optimistic that Indonesia can become the center of the world's halal product producers.
To achieve this target, Indonesia also currently has the 2019-2024 Indonesian Sharia Economic Masterplan which has four main strategies. First, strengthening the halal value chain consisting of the halal food and beverage industry, the halal tourism industry, the Muslim fashion industry, the halal media and recreation industry, the halal pharmaceutical and cosmetic industry and the renewable energy industry.
Second, strengthening the Islamic finance sector. Third, strengthening micro, small and medium enterprises. Fourth is the utilization and strengthening of the digital economy.
The world market niche for halal products is getting happier every year. Based on a report from the State of Global Islamic Economic Report 2020-2021, the consumption level of the world's Muslim community reached USD 2.02 trillion which was absorbed in the food, pharmaceutical, cosmetic, fashion, travel and media/halal recreation sectors. This level of consumption is projected to continue to increase to reach USD 2.4 trillion by 2024 with an average annual growth rate of 3.1 percent.
Grand Launching Export Academy
At the opening of Muslim Life Fest 2022, KPMI will also hold a Grand Launching Export Academy. Export Academy is an export human resource development ecosystem initiated by KPMI in collaboration with Nudira Learning Center, Aspenku.com and Hibbu Creative House.
In this program, business actors get practical export technical mentoring either through SKKNI-based learning videos (Indonesian National Work Competency Standards), or offline through intensive mentoring. In practice, how to understand the needs of the export market, business actors can directly market their products on Aspenku.com, which is an export digital platform to optimize MSME products as well as act as a embarra export, distribution center and fulfillment partner abroad.
All of the facilitators in this e-course are competency-certified facilitators from the Indonesian BNSP (National Professional Certification Agency). They are export practitioners (exporters) whose big leaders are alumni of KPMI's export training and the Nudira Learning Center
“For SMEs or participants whose products are low, they will be directed to participate in a joint export program facilitated by Aspenku.com. For example, one container is filled with dozens of products from dozens of SMEs, and sent to one particular export destination country. Then these products are stored in partner warehouses abroad to be marketed together offline and online, "explained Rachmat Marpaung.
The Export Academy is also equipped with services for export financing from KPMI's strategic partners, namely financing institutions such as Shafiq, Hijra Bank and LBS-Crown Fund. In addition, participants also get priority to participate in missions and trade exhibitions held by KPMI to various countries, such as to Singapore and Malaysia which will be held in early September.
With a registration price of Rp. 997,000, participants can already get all the services above (lifetime learning). However, during the Muslim Life Fest event, the Export Academy registration price is only Rp. 897,000.
Declaration of Agricultural Ecosystem Development with Islamic Boarding Schools Assisted by DEKS BI
During the Muslim Life Fest 2022, there will also be a declaration of technological development of agricultural ecosystems in Islamic boarding schools assisted by the Department of Economics and Sharia Finance of Bank Indonesia (DEKS BI). Through this program, DEKS-BI which is also supported by the Institute for Community Service IPB University (Bogor Agricultural Institute-IPB) provides guidance and assistance to 10 Islamic boarding schools in West Java to grow chili horticultural crops using smart-farming technology. This chili is produced with smart-farming technology in 10 greenhouse a total area of 10,000 m2. From the land, in one month can produce about 40 tons.
According to Arief Hartawan, Head of DEKS-BI, by developing this technological agriculture, these pesantren can produce throughout the year, independent of the weather, so that the supply of pesantren production will support market demand throughout the year, especially for domestic needs. Meanwhile, for export market demand, currently the products from the DEKS-BI boarding schools have successfully passed QC to enter the Japanese market with a very low pesticide residue level of only 0.01 ppm (parts per million). “Japan is known as the most stringent country in the world for food products and agricultural products. Alhamdulillah, horticultural products from this pesantren can enter the Japanese market, so in terms of product quality that has been tested in the Japanese market, God willing, it will make it easier to open the door to other global markets. We are optimistic that this program innovation can be replicated to other Islamic boarding schools, encouraging pesantren to become a locomotive for technology adoption and optimizing potential economic resources to support national food security, including national economic recovery," Arief continued.
Muslim Life Fest is the peak event as well as the largest Muslim event held by Five Events together with the Indonesian Muslim Entrepreneurs Community (KPMI). In August 2019, the Indonesia Muslim Life Fest has successfully attracted the attention of 60 thousand visitors at its first event at the Jakarta Convention Center (JCC).
Muslim Life Fest is the peak event as well as the largest Muslim event held by Five Events together with the Indonesian Muslim Entrepreneurs Community (KPMI). In August 2019, the Indonesia Muslim Life Fest has successfully attracted the attention of 60 thousand visitors at its first event at the Jakarta Convention Center (JCC).
For the record, in the "Go To Muslim Life Fest" series of events held on a regional scale, the Muslim LifeFair at Istora GBK, Senayan, Jakarta on March 25-27 2022, managed to attract the attention of 30 thousand visitors and recorded transactions of around Rp. 20 billion. Continuing, the Life Fair Yogyakarta exhibition at the Jogja Expo Center Yogyakarta on June 3 – 5 2022 successfully attracted the attention of around 21 thousand visitors. And, at the holding of Muslim Life Fest 2022, Director of Five Events Deddy Andu is optimistic that at least 40 thousand visitors can be visited with a more valuable transaction level.
Sunnah.
Masha Allah